Press

Claudia Romo Edelman Leads the Launch of Sotol Romo

“Compared to mezcal, sotol is lighter, more elegant, and less smoky or forceful. It allows more space for subtle flavors and balance. Compared to tequila, it feels more aromatic and refined, with a clearer expression of the land. Mezcal was the dress rehearsal. Sotol can be bigger, faster,”

The Richard Betts-Backed Spirit Launching at the Super Bowl

Sotol is a drink of deep tradition distilled from the wild-grown desert spoon plant rather than agave. The experience of its rediscovery, however, feels profoundly modern. My own connection to this spirit runs deep. My grandpa used to drink it in Mexico near Durango city after hunting trips.

“Sotol Romo is a treasure of the Sierra Madre”

Produced in Chihuahua, Mexico, Sotol Romo is made from 100% Dasylirion cedrosanum, a wild desert plant native to the Sierra Madre that takes 15 to 20 years to mature.

Elevating Latinos –through a bottle

Romo Edelman is launching Sotol Romo, a premium epression of sotol-the traditional spirit of Northern Mexico made not from agave but from dasylirion (desert spoon). In Mexico, sotol carries a Denomination of Origin (2004) restricted to Chihuahua, Coahuila, and Durango.

El próximo 9 de febrero se lanza la marca Sotol Romo

Se ha anunciado en Davos que aprovechará la próxima Super Bowl, el próximo 9 de febrero, para lanzar la marca Sotol Romo.

BIs editorial team at Davos (Sotol Romo brand behind us)

The global elite of Davos probably isn’t what you think of when you think about spunky Business Insider. But we sent a small editorial team to bring you the best of it — BI-style — and I want to tell you about it. Read the full article here