Redefining Mexican Luxury & Elevating Northern Mexico
For decades, the world’s understanding of Mexican spirits has centered on tequila and mezcal. Jalisco and Oaxaca became synonymous with craftsmanship, export power, and luxury positioning. Northern Mexico, particularly Chihuahua, remained largely outside that international spotlight.
That absence was not a lack of heritage. It was a lack of amplification. Sotol Romo enters the conversation determined to shift that geography.
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