Claudia Romo Edelman Leads the Launch of Sotol Romo
“Compared to mezcal, sotol is lighter, more elegant, and less smoky or forceful. It allows more space for subtle flavors and balance. Compared to tequila, it feels more aromatic and refined, with a clearer expression of the land. Mezcal was the dress rehearsal. Sotol can be bigger, faster,” said Betts.
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OTHERS
From the desert to the Super Bowl
Sotol Romo, un destilado de Chihuahua elaborado con Dasylirion, iniciará su despliegue comercial en Nueva York y Texas en la primavera de 2026. La marca, producida en la Sierra Madre de Chihuahua, se posiciona en el segmento de lujo con precios de 79 dólares para la versión Blanco y 89 dólares para el Reposado.
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Redefining Mexican Luxury & Elevating Northern Mexico
For decades, the world’s understanding of Mexican spirits has centered on tequila and mezcal. Jalisco and Oaxaca became synonymous with craftsmanship, export power, and luxury positioning.
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Mexican Spirit Sotol Romo debuts in the United States
“Sotol Romo is entering a burgeoning category experiencing rapid growth with a number of unfair advantages,” Joe Marchese, co-founder of Casa Komos Brands Group, said.
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