Press

The Third Pillar of Mexican spirits has officially arrived

If you’ve been following my journey, you know that back in December, I had the privilege of attending the pre-launch of Sotol Romo at the Old Police Building in NYC. When I tasted it then, I was immediately struck by its purity.

Ahora conocemos a Claudia Romo Edelman por Sotol Romo

“Lo que me parece muy importante es que le hagamos saber al mundo que los latinos, hispanos, y toda la comunidad, no nada más en Estados Unidos, sino global, representan una gran cantidad del PIB mundial”

Redefining Mexican Modern Luxury

With the launch of Sotol Romo, Claudia is proving that Latinas can—and should—scale ultra-premium brands. She isn’t just selling a spirit; she is selling a piece of culture that demands respect on the global stage.