Redefining Mexican Modern Luxury

You likely know Claudia Romo Edelman as a global diplomat and the founder of We Are All Human. Now, she is bringing that same “force of nature” energy to the spirits market with her latest venture: Sotol Romo. Sotol, the “third pillar” of Mexican spirits alongside Tequila and Mezcal, is an ancestral treasure from the Chihuahua desert. With the launch of Sotol Romo, Claudia is proving that Latinas can—and should—scale ultra-premium brands. She isn’t just selling a spirit; she is selling a piece of culture that demands respect on the global stage.

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