What the Desert Taught Me about Cinco de Mayo
It was May 5, 2014, and I had just moved to New York. After growing up in Mexico and years spent living in Europe, I expected a small cultural moment—perhaps a quiet celebration among Mexican expatriates. After all, in Mexico itself, Cinco de Mayo is not even one of our biggest holidays.
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OTHERS
From the desert to the Super Bowl
Sotol Romo, un destilado de Chihuahua elaborado con Dasylirion, iniciará su despliegue comercial en Nueva York y Texas en la primavera de 2026. La marca, producida en la Sierra Madre de Chihuahua, se posiciona en el segmento de lujo con precios de 79 dólares para la versión Blanco y 89 dólares para el Reposado.
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Redefining Mexican Luxury & Elevating Northern Mexico
For decades, the world’s understanding of Mexican spirits has centered on tequila and mezcal. Jalisco and Oaxaca became synonymous with craftsmanship, export power, and luxury positioning.
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Mexican Spirit Sotol Romo debuts in the United States
“Sotol Romo is entering a burgeoning category experiencing rapid growth with a number of unfair advantages,” Joe Marchese, co-founder of Casa Komos Brands Group, said.
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